Six years ago I entered the doors of Millbank Tower to be greeted by a cacophony of people talking loudly on phones, blaring TV screens, and iMacs aplenty. I remember thinking, ‘wow so this is what a PR agency is like.’
Within a week I’d been lemonpartied (I’m not linking to that), told I’d never ‘make it’ at the agency due to being an Arsenal fan (thanks Nick) and got pissed with the CEO who warned me about the then marketing manager scaring new recruits with requests to ‘nosh him off’ (anyone who worked at LEWIS pre-2007 will know who I mean). Thanks Chris.
I knew then I’d have lots of fun and learn a lot about the industry. And that’s exactly what happened. From the infamous LMC parties to countless nights at the Muppet, the last six years have been a blast. I’ve also managed to learn one to two things about this thing the kids are calling social media, work with some brilliant characters and on some great (not too mention challenging) clients.
However as they say all good things come to an end and from next week I’ll be joining Ogilvy’s 360 digital influence team. For some time, I’ve admired Ogilvy’s approach to social marketing; from creating a blogger outreach code of ethics to some very smart thinking around influencer marketing. So at a time when there’s a lot of talk about how social media is bringing a convergence of marketing disciplines (my own thoughts on the matter here) the opportunity to work right at the heart of this was just too good to pass up.
I’m told the ethos for my new team is fun, fame and fortune so looks like I’m going to be doing a lot more schmoozing, helping the agency pick up more of these and making a ton of cash in the process. I just hope they also feed my Mac addiction.
Eb Adeyeri - Being social 